The world of e-commerce continues to grow at a rapid pace, with global platforms expanding their reach and user base year after year. From tech giants in the U.S. to rising stars in Asia, here’s a look at the top e-commerce platforms globally, ranked by traffic, revenue, and market influence.

🥇 1. Amazon (USA)

Still the undisputed king of e-commerce, Amazon leads the global market with over 2 billion monthly visits, vast logistics infrastructure, and a product catalog that covers virtually everything. Its dominance in the U.S., along with global operations like Amazon Japan and Amazon India, keeps it firmly at the top.

🥈 2. Alibaba / Taobao / Tmall (China)

Alibaba Group’s platforms—including Taobao (C2C) and Tmall (B2C)—are the heartbeat of Chinese e-commerce. With hundreds of millions of active users, Alibaba’s ecosystem also includes AliExpress, which targets international shoppers with low prices and free shipping.

🥉 3. eBay (USA)

eBay remains a strong global player with its auction-based and fixed-price listings. It’s especially popular in North America and parts of Europe, known for its marketplace for used items, collectibles, and electronics.

4. Shopee (Southeast Asia)

Shopee, owned by Sea Group, dominates Southeast Asian markets like Indonesia, Philippines, Thailand, and more. Its mobile-first approach, aggressive promotions, and free shipping have helped it become the #1 app in many regions.

5. Walmart (USA)

Walmart’s transition to e-commerce has been impressive, with growing traffic and competitive pricing. It has invested heavily in tech, delivery, and partnerships to compete with Amazon, especially in the U.S. market.

6. Rakuten (Japan)

Japan’s top e-commerce site, Rakuten, combines shopping, fintech, and loyalty programs. It also operates internationally and has a strong digital ecosystem, including its own credit card and mobile services.

7. Mercado Libre (Latin America)

The “Amazon of Latin America,” Mercado Libre is the leading platform in Brazil, Argentina, and Mexico. With its own logistics and payment system (Mercado Pago), it’s a major force in Spanish- and Portuguese-speaking markets.

8. JD.com (China)

JD is a B2C platform known for high-quality goods and fast delivery. It’s a strong rival to Alibaba in China, with partnerships and investments in AI, drones, and logistics to improve fulfillment.

9. Etsy (USA)

Focused on handmade, vintage, and creative goods, Etsy is beloved by independent sellers and niche shoppers. Its focus on community, artistry, and sustainability sets it apart from other large platforms.

10. Temu / Pinduoduo (China, Global Expansion)

Temu, launched by Pinduoduo, is gaining attention globally with ultra-low prices and a gamified shopping experience. While it’s still new in Western markets, its aggressive marketing has made it one to watch in 2025.

Final Thoughts

The global e-commerce scene is diverse and fast-evolving. While giants like Amazon and Alibaba dominate the headlines, regional champions like Shopee and Mercado Libre continue to thrive by adapting to local markets and consumer needs.

Whether you're a shopper, seller, or marketer, understanding these platforms' strengths and reach is key to navigating the digital economy.